At the core of our business aspiration is provision of affordable food in a way that conserves the natural environment and dignity of producers in Uganda.
We procure our produce from farming communities in rural Uganda, who grow it naturally without or just minimal use of regulated agro-chemicals. Farmers in Uganda rely on naturally fertile soils and long rain seasons to produce our globally acclaimed agricultural produce, fruits and vegetables. Visitors from all over the world who think they know bananas, pineapples or mangoes…. exclaim upon their first bite of our fruits- praising their unique natural aroma, sweetness and freshness found nowhere else in the world. Import from us and discover this uniqueness gifted to Uganda by nature… thanks to our tropical climate, abundant rains and fertile soils.
…and this is how we work
In Uganda, over 80 per cent of the population is engaged in farming but most small-scale farmers find it hard to reach markets dominated by traders and middlemen.
Buying right from rural farmers’ gates ensures that we critically select produce we export and, without middlemen, growers benefit equitably from their effort. Our goal is to ensure that small-scale farmers earn equitable incomes from their sweat. In that we see our humble contribution to sustainable socio-economic development in rural Uganda.
We have integrated small farming communities into our value chain as suppliers, producers, distributors and employees. We help them to understand the quality of regional and international markets, and to acquire the skills and resources to meet them. We cut out the middle men who currently drain profit away from producers. By doing this we generate greater returns for producers, and economic opportunities for local small farmers.